Every device IP reputation analysis service to the internet has an IP address that identifies it. These addresses are used to locate websites and devices on the internet, allowing them to communicate with each other. Each IP has a reputation score that determines how trustworthy that device is. A good reputation means that emails sent from that device will be received in the inbox rather than the spam folder, whereas a poor reputation will mean that email will be flagged as spam and not delivered.

Reputation scores can be determined by a variety of factors, including spam blacklists, malware reports, and network traffic logs. Different systems use varying methodologies to analyze data and assign an SRL (Sender Reputation Level) to each IP address. For example, some may weigh the results of a sender reputation test more heavily than other characteristics, while others may focus on identifying patterns of malicious activity over time.

IP Reputation Analysis Service for Enhanced Cybersecurity

Monitoring the status of your IPs is critical for ensuring optimal email deliverability and maintaining customer trust. A thorough security audit is a non-negotiable for businesses, and implementing best practices like authentication and clean email lists can help reduce the likelihood of malicious activity.

Regularly check your IP reputation using one of the many free tools available online. These tools provide a score on a scale of 0 to 100, which indicates how well your email is being filtered by ISPs. They also provide a series of other numbers (accepted, rejected, complaints, etc) to show how the final score is calculated.